Learn how to rank your law firm in Google and AI search engines like ChatGPT and Perplexity (in just FIVE hours per month).
Instructors: Cesar Cobo & Ryan Stewart
This program walks you step-by-step through how modern SEO and GEO really work for law firms — from building a properly structured website, to optimizing your Google Business Profile, to ranking in both traditional Google search and today’s emerging AI search engines. As you move through the modules, you’ll build a complete, fully optimized local presence that drives real cases… without paying an agency to do it for you.
The marketing landscape changes fast. To keep your firm protected and positioned properly, we release one new training each month - practical, concise, and designed for busy attorneys who don’t have time for information overload.
Cesar Cobo
Legal SEO Consultant
Ryan Stewart
Legal SEO ConsultantWHAT’S INCLUDED WITH YOUR PURCHASE
Learn exactly what to do, in the right order, without guessing. These tactical videos are built for busy lawyers and walk you through the same systems agencies use without paying agency retainers. Watch anytime from any device and stay up to date as Google, Meta, and AI evolve.
Get direct feedback on your ads, SEO, funnels, and strategy during weekly calls with Ryan and the team. Bring your screen, your questions, and your bottlenecks, and get real answers in real time so you never feel stuck or alone in your marketing again.
Use proven, plug-and-play templates for ads, landing pages, emails, and funnels designed specifically for law firms. Simply fill in your details and launch professional-grade marketing assets in minutes—without hiring an agency or writing everything from scratch.
Access complete operating procedures for running your own marketing using the same SOPs Ryan and team deploys across 8 figure law firm client accounts. Remove guesswork, delegate tasks to staff or VAs, and build a consistent marketing machine that scales with your firm.
For solos who want consistent leads without agencies. Get simple systems and Hiring Playbooks to bring on affordable VAs who can execute the work.
For firms that need reliable marketing without adding full-time staff. Use proven frameworks and Hiring Playbooks to delegate tasks to trained VAs.
For firms building an internal marketing team. Give your staff clear processes—and use Hiring Playbooks to expand with capable, budget-friendly VAs.
Create your account and get instant access to everything Lawyer Marketing School has to offer. Take control of your law firm’s growth once and for all
No. The training assumes zero prior knowledge. Everything is broken down into short, simple explanations and step-by-step actions you can follow or hand off to a VA.
Most attorneys spend 1–2 hours per week reviewing modules and overseeing execution. If you use a VA, your time commitment drops to almost nothing — just approving work.
If you want it to, yes. Many firms use this program to fully replace their agency. Others keep their agency but use the training to hold them accountable and stop wasting money.
Yes. GEO is a major focus. You’ll learn how to optimize your content so your firm shows up inside ChatGPT, Perplexity, Google AI Overviews, and other AI search tools clients are already using.
You’ll have direct access to all modules, SOPs, templates, and checklists. For questions, feedback, or troubleshooting, you can post inside our private community where I personally answer questions and review work. You’re never stuck — but you’re also not dependent on 1:1 calls.
